Team Beloved – We are Ariu and Alo Viliamu. We’ve been married for 10 years and have 3 beautiful sons. We are a family-oriented business based in South Auckland, New Zealand.

We were established in February 2020 and our aim from the beginning is to provide quality apparel with meaning and purpose. We value our faith, family and people from all walks of life. 

Such a funny but awesome story behind where we started and how our very first t-shirt for the OG collection came about. Alo and I were out doing a setup for @belovedsweetshire and we had a conversation about creating a uniform so when we walked in to do set-ups people would know who we were, and we would be easily identified and recognisable. 

That night I created the OG design on a black t-shirt (using a link I found on Google search) and fell in love with it. The next day we ordered a few to be printed and wore them to our next event setup. Our client had asked us about our t-shirts and what they meant and after explaining to her it adorned on us that it was more than just a t-shirt, it was a CONVERSATION STARTER!! 

Through our Instagram stories, people had shown interest in our tees and I jokingly said to Alo ‘let’s see how much interest we get and if we get enough interest, we’ll sell them.’ 33 people wanted to buy our tees. 33! Doesn’t seem like much, but for us, it was. Imagine 33 conversations about being a Beloved of the Most High!  

Our hope is that we can bring forth a message of hope through our Merch in finding out more about who YOU are through knowing who HE is. (Jeremiah 29:11)

The Manna Crew

love Beloved Merch

BE who you were created to be
and know that you are LOVED

Beloved Merch design good quality apparel with simple but impactful designs that empower and encourage our customers. We supply to everyone. For your mum and dad, brothers and sisters, cousins, uncles, grandparents – everyone! We’re all about Family.